The "Joe Rogan" Fallacy: Why Chasing Subscribers is Bankrupting Your Business
By Edwin Duterte, Co-Founder, Donn Allan Experience
The Hard Truth: You are not a celebrity. You are a business owner.
Most podcast studios sell you the dream of "Going Viral" or getting millions of subscribers. But for a local consultant, lawyer, or agent, 1 million subscribers is a vanity metric. 10 high-paying clients is a business model.
While other studios focus on making you Famous, Voxel Micro Video Labs by Donn Allan Experience focuses on making you Rich. There is a difference between "Content" and "Collateral."
1. The "Broadcast" Obsession of Burbank & A4S
The Competitors: Burbank Podcast Studios & A4S
The Goal: "Build an Audience."
These studios are modeled after radio stations. Their advice is: "Post every week and wait for sponsors." This is the Advertising Model. It works if you are a comedian. It fails if you are a B2B service provider.
The Revenue Gap: If you spend 12 months building an audience but have no mechanism to capture leads, you are just entertaining people for free.
The Voxel Micro Video Labs Shift: "Build a Funnel."
We don't care about your subscriber count; we care about your Customer Acquisition Cost. We teach you to create videos specifically to send to warm leads via email or LinkedIn to close deals faster. We treat video as a sales tool, not a fame tool.
Create Sales Assets That Close Deals
2. The "Commercial" Mindset of Blackstone Films
The Competitor: Blackstone Films
The Goal: "Awareness."
Production houses make Commercials. Commercials are designed for "Top of Funnel"—getting people to know you exist. They are polished, scripted, and impersonal.
The Revenue Gap: Awareness doesn't pay the bills; Trust does. A polished commercial makes you look good, but it doesn't answer the specific, nitty-gritty questions a client has before signing a $10,000 contract.
The Voxel Micro Video Labs Shift: "Objection Handling."
We help you record "Deep Dive" content. We ask: "What are the top 5 reasons people don't buy from you?" Then we record 5 videos answering those fears. You send these videos to prospects to overcome objections and shorten your sales cycle.
Tired of explaining the same thing over and over? Read: "How to Clone Your Best Sales Pitch."
3. The "Hobbyist" Approach of South Bay Studios
The Competitor: South Bay Studios
The Goal: "Expression."
Music-focused studios are about art and self-expression. They are great for recording a passion project. But "Passion" doesn't have a ROI.
The Revenue Gap: If you treat your podcast like a hobby, your clients will treat it like a hobby. Without a clear Call to Action (CTA) and business strategy, you are just shouting into the void.
The Voxel Micro Video Labs Shift: "Authority Transfer."
We use video to position you as the Category King. Every piece of content we produce is designed to demonstrate expertise so that you can charge premium pricing. We turn "Listeners" into "Leads."
The Verdict: Do You Want Fans or Clients?
If you want to be an influencer, go to Burbank. If you want to make a movie, go to Blackstone.
But if you want to grow your South Bay business, come to Voxel Micro Video Labs.
Stop Broadcasting. Start Selling.
1. The Strategy: Read how to integrate video into your CRM.
2. The Setup: See the studio designed for business professionals.
3. The Results: Book your session and build your asset library.