The "Boring" Business Guide: How to Make Taxes & Dry Cleaning Go Viral

The Elephant in the Room: You’ve read our previous blogs. You know you need video. You know you need to rank on Google. But there is a nagging voice in your head whispering: "I’m an accountant in Torrance. I’m not exciting. Nobody wants to watch a video about depreciation schedules." Today, we are going to prove that voice wrong.

The "Sexy Business" Fallacy

We tend to think that video is only for "sexy" businesses—restaurants with melting cheese, gyms with fitness models, or travel agencies with drone shots of Hawaii.

But here is the irony: "Sexy" is crowded. "Boring" is wide open.

If you run a "boring" service business—insurance, dry cleaning, plumbing, law—you actually have a massive advantage. Your customers aren't looking for entertainment; they are looking for relief. They have a problem, and they are desperately searching for someone to explain the solution in plain English.

We have compiled the 6 most common questions we hear from "Boring" business owners at Voxel Micro Video Labs, and we are answering them once and for all.

Imagine you spill red wine on your favorite silk shirt before a wedding in Palos Verdes. You are panicking. You search Google.

Do you want a funny TikTok dance? No.

You want a calm, authoritative video from a local Dry Cleaner titled: "How to Save Your Silk Shirt from Red Wine (Don't Use Club Soda!)."

That video isn't boring; it’s a lifesaver. High-utility content is highly searchable. If you can explain "Deductibles" or "Escrow" simply, you win.

Nobody wants to be read to like a kindergartner. Use your blog post as a bullet-point guide. Sit in the studio and talk to the camera like you are talking to a client across your desk.

If you read a script, you sound like a robot. If you discuss a topic, you sound like an expert.

80% Value: Teach them, help them, solve the problem.

20% Selling: "If you don't want to fix this yourself, call us."

Jennifer (The Therapist) calls this the "Reciprocity Trigger." If you solve a problem for someone for 20 minutes for free, they feel a psychological urge to pay you back. You earn the right to sell by being helpful first.

Let’s say you run an HVAC company in the South Bay. Interview your lead technician, Mike. Ask him, "What's the craziest thing you've ever found in an AC vent?"

The Customer Effect: They see Mike is a normal, nice guy. They feel safer letting him into their home.

The Recruiting Effect: Other technicians see that you treat your staff like rockstars. They want to work for you.

You don't always have to invent new topics. Look at the news.

• "The Fed just raised interest rates. Here is what that means for Torrance homeowners."
• "New parking laws in San Pedro. Here is how it affects your business."

Be the interpreter of the news for your local community. You never run out of content because the world never stops changing.

Bad Name: "The Smith Plumbing Podcast." (Only your mom cares).

Good Name: "The South Bay Homeowner's Guide." (Presented by Smith Plumbing).

By naming it for the audience, you attract people who aren't looking for a plumber yet, but who care about their homes. When they eventually need a plumber, you are the only name they know.

Start Your "Boring" (But Profitable) Podcast Today
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