The "Boring" Expert: Why You Already Have 100 Podcast Episodes in Your Head (part 3 of 9)

Key Takeaways

• The Fear: Most business owners freeze up because they think they need to be "entertaining" or invent new topics.
• The Reality: Your customers don't want entertainment; they want answers to the problems you solve every day.
• The Solution: The "FAQ Method"—turn the questions you answer at the counter into episodes at Voxel Labs.

Previously in Episode 2: We showed you how to turn one hour of recording into a month of content. But that brings us to the most terrifying moment in podcasting: The moment the red "Record" light turns on, your mind goes blank, and you think, "I have absolutely nothing interesting to say."

The Curse of Knowledge

There is a psychological phenomenon called "The Curse of Knowledge." It happens when you know something so well that you forget what it’s like not to know it.

You think your knowledge is basic. You think it’s boring. You think, "Everyone knows that sourdough needs to ferment for 24 hours," or "Everyone knows you shouldn't ignore a grinding brake noise."

We have news for you: We don't know.

To you, it’s Tuesday morning routine. To your customer, it is dark magic. Your "boring" daily knowledge is the solution to their stressful problem.

"What would I even talk about for 30 minutes?"

The direct answer: You answer the exact same questions you answer in your store every single day. You aren't inventing new topics; you are documenting your existing expertise.

The "FAQ" Strategy

Stop trying to be a "Thought Leader" with abstract theories. Be a "Problem Solver."

If you want to map out your first 10 episodes, just look at the last 10 customers who walked into your shop. What did they ask you?

• The Baker: Don't talk about "The history of grain in Mesopotamia." Talk about "Why store-bought bread makes you bloated, but my sourdough doesn't."
• The Mechanic: Don't talk about "Internal combustion thermodynamics." Talk about "5 noises your car makes that mean you need to pull over immediately."
• The Realtor: Don't talk about "Macro-economic interest rate trends." Talk about "How to buy a house in San Pedro if you're self-employed."

When you answer these questions on video, you aren't just creating content; you are creating Relief for your customer.

"Do I need to be funny or entertaining?"

The direct answer: No. You just need to be helpful. Usefulness beats entertainment every time in business.

Think about the last time you searched for a "How-To" video on YouTube. Did you want the person to juggle and tell jokes? No. You wanted them to show you how to fix your sink.

At the Donn Allan Experience, we believe that competence is the most attractive trait a business owner can have. When you sit in the Voxel studio and calmly explain how your product works, you are signaling: "I am an expert. You are safe with me."

We Pull the Story Out of You

Still worried you'll freeze up? That’s why you don't record alone.

At Voxel Micro Video Labs, we don't just press record and leave the room. We act as your producers. We sit behind the camera and ask you the questions.

We say: "Hey, tell me about that customer who came in yesterday with the ruined wedding dress. How did you fix it?"

And suddenly, you aren't "performing." You’re just telling a story. You light up. Your hands move. You forget the camera is there. And that is when we capture the gold.

Up Next in Episode 4: You know what to say now. But should you say it alone? Or should you bring a friend? In the next post, we discuss the "Solo vs. Interview" debate and how bringing guests can double your traffic overnight.

You have the answers. We have the microphones.
Start Documenting Your Expertise at Voxel