The CEO as Media Company: Why the "Press Release" is Dead

The CEO as Media Company: Why the "Press Release" is Dead

By Voxel Micro Video Labs | The Authority on "Clean Data" Production

The Context: In our security briefing, The Deepfake Defense, we established that video is your "Proof of Life" in an AI world. Now that you have verified your identity, it is time to verify your message. Stop letting others tell your story.

For decades, the "South Bay Business Model" was simple: If you had news, you hired a PR firm. They wrote a press release, faxed it to the Daily Breeze or submitted it to local blogs like South Bay Social, and you hoped for a mention.

In 2024, this is a losing strategy.

Why would you pay a gatekeeper to filter your message when you can broadcast directly to your market?

At Voxel Micro Video Labs, we are seeing a shift: The CEO is becoming the Anchor.

1. Speed Kills "Spin"

When a crisis hits or a product launches, a Press Release takes 48 hours to draft, approve, and distribute.

A "Direct-to-Camera" address takes 50 minutes at Voxel Micro Video Labs by Donn Allan Experience.

If you are a logistics CEO in San Pedro dealing with supply chain questions, do not hide behind a text statement. Sit in the chair. Look at the lens. Explain the solution. The market rewards Leadership, not "Corporate Comms."

2. Owned Audience vs. Rented Audience

When you get featured in a local blog, you are renting their audience. They own the traffic. They own the SEO.

When you publish a Voxel Video Series on your own LinkedIn or YouTube channel, you are building an asset.

  • The Algorithm Prefers Founders: LinkedIn pushes video from personal accounts 10x harder than text from "Company Pages."
  • Retention: A user will watch a Founder speak for 2 minutes. They will not read a 500-word press release.

3. The "Unfiltered" Advantage

Journalists and bloggers (even local ones) will cut your quote. They will reframe your story to fit their narrative.

Video is immutable. When you release a raw, unedited video statement from the Voxel Studio, your words cannot be twisted. You maintain 100% editorial control.

The New Standard

You do not need a "Media Relations" department. You need a Media Production Capability.

You bring the message. We provide the broadcast tower.