The CRE Authority Blueprint (Part 6) - Industrial Pivot: Why Warehouses are Sexy (And How to Film Them)

Executive Summary

  • The Pain: You look at a tilt-up concrete building and think, "This is ugly. I can't put this on Instagram."
  • The Shift: Stop selling "Architecture." Start selling "Capacity." Industrial is the hottest asset class in the South Bay.
  • The Voxel Win: Use the studio to explain the mathematics of the logistics supply chain, turning a boring warehouse into a "Mission Critical Asset."

The CRE Authority Blueprint (Part 6)

The Industrial Pivot: Why Warehouses are Sexy (And How to Film Them)

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

The Story So Far...

We are building your media empire, one strategy at a time.

Now, we tackle the "Ugly Duckling" of real estate: The concrete box.

The "Sexy Office" Delusion

Brokers love selling Creative Office space in El Segundo. It’s cool. There is exposed brick. There are ping pong tables. It looks great on video.

But let’s look at the bank account. The Office sector is bleeding. Vacancy is high. Commissions are dying.

Meanwhile, in Torrance, Carson, and Wilmington, ugly beige warehouses are trading at record highs. The Industrial sector is the gold rush of the South Bay.

But you aren't filming it. Why? Because you think: "It's just a box. It's boring."

The Question:

"How do I make a boring warehouse look exciting on video?"

The Voxel Answer: You don't film the walls. You film the Potential.

Reframing "Ugly" as "Critical Infrastructure"

To an ecommerce company, a warehouse isn't a box. It is a Money Printer.

When you market Industrial Real Estate, stop talking about "Curb Appeal." Start talking about "Throughput."

Come to Voxel Micro Video Labs and record a series called: "The Supply Chain Warrior."

The "Specs" Deep Dive

Sit in our studio and break down why the specs matter. Don't just list them; explain the pain they solve.

  • "Why 24' Clear Height is the New Minimum:" Explain that with modern racking systems, a low ceiling costs the tenant 30% of their inventory space. You just saved them money.
  • "The Power of 3-Phase Power:" Explain why manufacturing tenants in Gardena are desperate for heavy power, and why this building has it.
  • "The Turn Radius Geometry:" Use a map on our studio screen to show that a 53' truck can actually turn around in this yard. That is sexy to a logistics manager.

Selling the "Last Mile"

You are in the South Bay. You are next to the Port of Los Angeles and LAX. You are sitting on the most valuable logistical dirt in America.

Use video to sell the Geography, not just the building.

"This warehouse in Wilmington puts your driver on the 710 freeway in 4 minutes. That saves you 2 hours of gridlock every day. That is $50,000 a year in driver wages."

When you explain that math on video, you aren't a broker selling a lease. You are a consultant selling efficiency.

The "Drone" B-Roll Strategy

While the Voxel studio is where you explain the strategy, you need B-roll to show the scale. Industrial looks amazing from 400 feet up.

A drone shot flying over a 50,000 sq ft roof in Carson doesn't look like a roof; it looks like an aircraft carrier. It looks massive. It looks expensive. Combined with your expert commentary recorded at Voxel, it makes the asset feel Institutional Grade.

Up Next in Episode 7: You’ve marketed the asset class. You’ve attracted the investor. Now, you need to prove you can actually get the deal across the finish line. "How do I prove I can close?" In the next post, we discuss "The Deal Anatomy Deep Dive"—dissecting your past wins (and losses) to build unshakeable trust.

Make the Box Beautiful.

Don't ignore the industrial sector because it isn't "pretty." It pays the bills. It builds the wealth. And if you film it right, it’s the sexiest thing on the market.

FILM YOUR INDUSTRIAL STRATEGY AT VOXEL

Sell the capacity, not the concrete.