The CRE Digital Playbook (Part 1 of 7) - CRE Video Marketing: Stop Cold Calling, Start Broadcasting

Key Takeaways

  • The Pain: Cold calling feels like dying a slow death. "Just Sold" postcards go straight to the trash.
  • The Pivot: Stop selling buildings. Start selling Intelligence.
  • The Voxel Win: We turn your market knowledge into a broadcast-quality show that investors actually want to watch.

The CRE Digital Playbook (Part 1 of 7)

The Content Pivot: Stop Posting "Just Sold" Flyers. Start Broadcasting Wisdom.

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

Series Intro: Commercial Real Estate is a relationship business. But the old way of building relationships—golf, steak dinners, and cold calls—is dying. The new relationship is Digital. Over the next 7 weeks, we will show you how to use Video Podcasting to dominate the South Bay market.

The "Dinosaur" Broker

We know you. You’ve been selling industrial warehouses in Torrance or multifamily units in San Pedro for 20 years. You know every landlord by name. You know which buildings have bad roofs.

But lately, you feel invisible. You see young, hungry brokers with half your knowledge getting listings because they are loud on LinkedIn. You send out your "Just Sold" postcards, and you know deep down they are lighting fires in trash cans across the South Bay.

It hurts. You have the expertise, but you don't have the microphone.

The Question:

"What should I even talk about on a podcast?"

The Voxel Answer: Don't talk about yourself. Talk about the Money.

The "Market Oracle" Strategy

Investors don't care about your "Passion for Service." They care about Cap Rates. They care about Zoning. They care about Risk.

Instead of making a video saying "Hire Me," come to Voxel Micro Video Labs and record an episode titled:

"The Death of Office Space in El Segundo: Why Smart Money is Moving to Industrial Flex."

Why this works:

  • It’s High Stakes: You are talking about millions of dollars.
  • It’s Local: You are referencing specific streets and trends.
  • It’s Authoritative: You look like the smartest person in the room.

The "Insider" Interview

Want to meet the biggest developer in the South Bay? Don't ask for a coffee meeting. They are too busy.

Ask to Interview Them on your show.

"Hi Mr. Developer, I host the 'South Bay Commercial Insider' filmed at the Donn Allan studios. I'd love to feature your new project on the waterfront."

They will say yes. You get an hour of face time. You build a relationship. And when they need to sell their next project, guess who they call? The guy who made them look famous.

Up Next in Episode 2: You have recorded the Market Update. You look like a genius. Now, how do you make sure every investor in Los Angeles sees it? In the next post, we discuss "The LinkedIn Monopoly" and why your personal profile is your most valuable asset.

Start Your CRE Market Update at Voxel
Be the Oracle, not the Salesman.