The CRE Digital Playbook (Part 2 of 7) - LinkedIn Monopoly: How Video Wins CRE Deals

Key Takeaways

  • The Problem: LinkedIn is flooded with boring "Just Listed" PDFs. Investors ignore them.
  • The Algorithm: LinkedIn suppresses links to external sites. It boosts "Native Video" that keeps people watching.
  • The Voxel Win: We create high-gloss, vertical video clips that stop the scroll and position you as the "Talking Head" authority of your niche.

The CRE Digital Playbook (Part 2 of 7)

The LinkedIn Monopoly: Why Your Feed is Dead & How Video Wakes It Up

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

Previously in Part 1: We told you to stop selling buildings and start selling wisdom. You agreed. But now you have this wisdom... where do you put it? If you are in Commercial Real Estate, there is only one country that matters: The United States of LinkedIn.

The "Sea of Sameness"

Open your LinkedIn feed right now. What do you see?

A wall of text. A blurry photo of a warehouse in Carson. A PDF flyer for a retail strip in Redondo Beach that looks like it was made in Microsoft Paint. And every caption says the same thing: "Great opportunity! Call for pricing!"

This is the "Sea of Sameness." And for high-net-worth investors, it is invisible noise. They scroll right past it.

If you want to close $10M deals, you cannot market like a rookie. You need to stop the scroll.

The Question That Hurts:

"Why is nobody engaging with my 'Just Listed' posts on LinkedIn?"

The Voxel Answer: Because nobody goes on social media to read a flyer. They go to be entertained or educated.

The "Face" of the Deal

Jennifer (The Therapist) knows that trust is biological. When an investor sees a PDF, they see paper. When they see a video of YOU talking, they see a partner.

Imagine you are selling a complex Flex-Industrial space in El Segundo.

  • The Old Way: You post the LoopNet link. (0 Likes).
  • The Voxel Way: You come to our studio. You stand in front of the 4K camera. You say: "Everyone thinks El Segundo office space is dead. But let me show you why Aerospace R&D is actually driving rents UP in this specific corridor."

That video gets watched. Why? Because it has a Voice. It has an opinion. It proves that you understand the nuance of the market that a flyer cannot capture.

The Algorithm Cheat Code: Native Video

Edwin (The Strategist) wants to save you money. If you post a YouTube link on LinkedIn, the algorithm buries it. LinkedIn hates when you send people off their site.

But... if you upload the raw video file (MP4) directly to LinkedIn ("Native Video"), the algorithm treats you like royalty. It auto-plays your video in the feed.

At Voxel Micro Video Labs, we format your clips specifically for this. We burn in the captions (because 85% of executives watch with the sound off during meetings). We make you look like a Bloomberg news anchor.

Dominate the South Bay Feed

There are thousands of brokers in Los Angeles. But how many are showing up on video, looking professional, and speaking intelligently about the South Bay market every single week?

Maybe three.

If you become the fourth, you don't just get "Likes." You get "Mindshare." When a landlord in Torrance decides to sell, they won't call the guy who sent a postcard. They will call the guy they watch on LinkedIn every Tuesday.

Up Next in Episode 3: You’re posting videos. People are watching. But Edwin demands to know: "Show me the money." How do we track if these videos are actually leading to commission checks? In the next post, we break down "The Deal Flow Equation" and ROI.

Film Your LinkedIn Content Strategy at Voxel
Stop posting PDFs. Start posting Authority.