The CRE Digital Playbook (Part 4 of 7) - Authority Asset: How to Network with Billionaires Using a Podcast

Key Takeaways

  • The Problem: Cold calling is dead. Gatekeepers are smarter. You can't get a meeting with the decision-maker.
  • The Pivot: Don't ask for a meeting; offer a platform. Everyone wants to be interviewed.
  • The Voxel Win: Our professional studio makes your invitation look prestigious, not desperate.

The CRE Digital Playbook (Part 4 of 7)

The Authority Asset: How to Get in the Room with Billionaires

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

Previously in Part 3: We showed you the math. You know that one good relationship can lead to a $300k commission. But that begs the question: How do you actually start that relationship? How do you get a meeting with the guy who owns half of downtown San Pedro? Today, in Part 4, we give you the key.

The Fortress of Solitude

High-Net-Worth Individuals (HNWI) live in fortresses. They have assistants. They have gatekeepers. They have "No Soliciting" signs on their souls.

If you call them and say, "I'd love to buy you coffee and pick your brain," they will delete your voicemail. They can buy their own coffee. They don't want to be picked; they want to be left alone.

But... they have one weakness. Ego.

The Question That Breaks Down Walls:

"How do I get meetings with investors who don't take calls?"

The Voxel Answer: The "Trojan Horse" Strategy. Invite them to be a guest on your show.

The "Trojan Horse" Email

Imagine you want to meet the CEO of a major logistics company in Wilmington. He ignores every broker in town.

You send this email:

"Subject: Interview Request: South Bay Commercial Leaders Podcast
Hi [Name], I host a video podcast filmed at the historic Donn Allan Experience studios in San Pedro. We are doing a series on 'The Future of Logistics' and I'd love to feature your story. No pitch. Just 45 minutes highlighting your success to our audience of local investors."

He will say yes.

Why? Because you aren't taking value (asking for a deal); you are giving value (status, exposure, legacy). You are treating him like the expert he believes he is.

The 60-Minute "Audition"

This is where the magic happens. You meet him at Voxel Micro Video Labs.

For one hour, you are sitting across from him. The lights are on. The cameras are rolling. You are asking smart, insightful questions about his business.

What are you actually doing?

  • You are building rapport: You are bonding over shared interests.
  • You are demonstrating competence: Your questions prove you understand his industry.
  • You are creating debt: He now owes you a favor because you made him look good.

When the cameras turn off, the conversation inevitably shifts: "So, what are you working on right now?"

Boom. You are in the deal flow. You skipped the cold call and went straight to the inner circle.

The "Voxel" Prestige Factor

This strategy only works if your "platform" looks legitimate.

If you invite a billionaire to record a podcast in your garage, he will be insulted. If you invite him to the Donn Allan Experience—a historic building with a high-end lounge and broadcast-quality studio—he feels respected.

Your studio environment reflects your brand. We make you look like a media mogul, so you can attract mogul guests.

Up Next in Episode 5: You’ve booked the guest. Now you're nervous. "I'm not a TV host. I'm stiff on camera." In the next post, we discuss "The Un-Stiff Broker" and how to find your natural charisma.

Start Your "Trojan Horse" Strategy at Voxel
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