Previously in Part 4: We taught you how to use your podcast as a Trojan Horse to get meetings with billionaires. But now you have the meeting... and you're terrified. You worry that the moment the camera turns on, you're going to freeze up and look like a deer in headlights. Today, in Part 5, we fix your on-camera presence.

The "News Anchor" Syndrome

Commercial Real Estate brokers are trained to be polished. You wear the suit. You firm up the handshake. You memorize the script.

But on video, "Polished" often reads as "Fake."

We see it all the time. A broker who is charismatic and funny at a lunch meeting turns into a wooden robot the second the red light goes on. They stiffen their spine. Their voice goes up an octave. They stop blinking.

They think they are being professional. The audience thinks they are being deceptive.

The Psychology of "The Lean"

Jennifer (The Therapist) looks for body language. When you are stiff, you are in "Fight or Flight." Your body is signalling danger. When a viewer sees that, their mirror neurons fire, and they feel anxious too.

We want you to achieve "The Lean."

Think about how you sit when you are holding court at a dinner party. You lean back. You gesture. You smile. You are comfortable in your authority.

At Voxel Micro Video Labs, we engineer the environment to force "The Lean."

• We use armchairs, not stools. You can settle in.
• We use warm lighting, not interrogation lights. You look healthy, not sweaty.
• We use human producers. You talk to a person, not a lens.

The "Um" is Your Friend

Brokers are terrified of saying "Um" or "Uh." They edit every pause out.

Don't. A perfect sentence sounds like AI. A sentence with a pause sounds like a human thinking.

When you are explaining a complex Cap Rate calculation for a building in Carson, and you pause to find the right word, the investor watching thinks: "He is being thoughtful. He isn't just reciting a script."

Imperfection is a Trust Signal.

Dress for the Deal, Not the News

Finally, a note on wardrobe. If you wear a stiff suit and tie in our studio, you might look like you are about to deliver a eulogy.

This is the South Bay. The biggest developers in Manhattan Beach wear jeans.

We recommend "Deal Casual." A crisp blazer with no tie. A high-end polo. Look like you are ready to visit a job site, not a courtroom. It signals that you are a working broker, not just a talking head.

Find Your Natural Voice at Voxel
Relax. We’ll make you look good.