Key Takeaways (The Master Plan)
- The Insight: Brokers fail because they wake up every Monday asking, "What should I post?" You need a system, not inspiration.
- The Strategy: The "Category Rotation." 4 proven video formats, repeated monthly, forever.
- The Voxel Win: Use your monthly studio session to batch an entire quarter of content in one afternoon.
The CRE Digital Playbook (Part 7 of 7)
The 12-Month Blueprint: Your Exact Content Calendar for Domination
By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience
The Series Finale: We have covered the Content Pivot (Ep 1), the LinkedIn Strategy (Ep 2), the ROI (Ep 3), the Networking (Ep 4), the Presence (Ep 5), and the Gear (Ep 6). You are ready to launch. But there is one final trap: Consistency. Today, we give you the map to navigate the next 365 days.
The "Blank Page" Problem
The hardest part of marketing isn't filming; it’s deciding.
Decision fatigue kills more podcasts than bad audio. If you have to invent a new topic every week, you will quit by Month 3.
As a Commercial Broker, you don't need to be "creative." You need to be "consistent." You need a machine.
The Question That Fixes Your Schedule:
"What should I talk about for an entire year?"
The Voxel Answer: Don't reinvent the wheel. Rotate the tires.
The "Category Rotation" Method
Stop trying to be a genius every week. Just cycle through these four proven categories:
THE MONTHLY CYCLE
- Week 1: The Market Update (Data)
Pull a report from CoStar or LoopNet. Stand in front of the camera. Interpret the data. "Cap rates in Torrance rose by 0.5% this quarter. Here is why." - Week 2: The Local Interview (Network)
Invite a local expert (Architect, City Planner, Developer) to the studio. Ask them: "What is the future of El Segundo?" (See Episode 4). - Week 3: The Property Deep Dive (Asset)
Pick one building (yours or a noteworthy sale). Tell its story. "Why this warehouse on Western Ave sold for $200/sq ft." - Week 4: The Education (Authority)
Answer a client FAQ. "What is a Triple Net Lease really?" or "How to do a 1031 Exchange in California."
The "Voxel" Execution Plan
You don't record these weekly. That’s inefficient.
The Pro Move: You book a 2-hour session at Voxel Micro Video Labs on the first Tuesday of the month.
- Hour 1: You record the Market Update and the Educational video solo.
- Hour 2: Your guest arrives for the Interview.
You walk out with 4 weeks of content done. You hand the files to our team (or yours). You go back to closing deals.
The "South Bay" Specifics
To win locally, you must fill these templates with local keywords.
- Don't just talk about "Office Space." Talk about "Smoky Hollow Creative Office."
- Don't just talk about "Retail." Talk about "The Riviera Village Foot Traffic."
- Don't just talk about "Industrial." Talk about "Port of LA Logistics."
This signals to the algorithm (and the investor) that you are the boots-on-the-ground expert.
The Final Invitation
You have the playbook. You have the studio. You have the strategy.
The commercial real estate market in the South Bay is shifting. The brokers who adapt to digital media will own the next decade. The brokers who cling to cold calling will fade away.
The camera is rolling. It’s your turn to speak.
EXECUTE THE PLAYBOOK
This concludes "The CRE Digital Playbook." Now, go build your empire.
JOIN THE VOXEL FOUNDER'S LISTYour first month of content starts here.