The 'Near Me' Domination Guide (Part 2 of 7)

The 'Near Me' Domination Guide (Part 2 of 7): The NAP Trap | Voxel Labs

Key Takeaways

  • The Pain: Customers are driving to your old office because Google is confused.
  • The Strategy: "N.A.P. Consistency." Name, Address, Phone. It must be perfect everywhere.
  • The Voxel Win: We turn your video description into a powerful "Local Citation" source.

The 'Near Me' Domination Guide (Part 2 of 7)

The NAP Trap: Why Your Address is Your Best Keyword

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

Previously in Part 1: We taught you to stop trying to conquer "Los Angeles" and start owning your specific South Bay zip code. But there is a problem: You’ve invited people to your business, but the map is sending them to the alley behind the 7-Eleven. Today, we fix your digital coordinates.

The "Scavenger Hunt" Nobody Wants to Play

Imagine a potential client in Redondo Beach watches your video. They love it. They get in their car to drive to your shop. They type your name into Maps.

Google sends them to your old location on Artesia Blvd.

They arrive. It’s an empty lot. They get frustrated. They drive to your competitor. You just lost money because of a typo.

In the South Bay, where a business might be technically in Torrance but physically across the street from a Lomita sign, precision is everything. If Google is even 1% confused about where you are, it won't rank you in the "Near Me" map pack.

The Data Question:

"Should I put my physical address and phone number in the video description for Local SEO?"

The Voxel Answer: Yes. Treat your description like a digital business card.

Voxel Micro Video Labs Helps Small Businesses By... "Enforcing Consistency"

There is a concept in SEO called N.A.P. (Name, Address, Phone).

Google is like a strict librarian. It demands that your N.A.P. looks exactly the same on every single website. If your website says "Suite B" but your YouTube description says "Unit B," Google thinks those are two different businesses. It splits your ranking power in half.

Voxel Micro Video Labs help small businesses by creating a standardized "Master Footer" for your video descriptions.

When you record with us at the historic Donn Allan building, we ensure that every video you upload contains:

  • Exact Business Name: (e.g., "South Bay Plumbing" vs "South Bay Plumbing Inc.")
  • Exact Address: Down to the zip code.
  • Local Phone Number: (310) or (424) area codes are trust signals.

By pasting this block into every video description, you are creating hundreds of "Local Citations" that scream to Google: "THIS IS WHERE WE LIVE."

The "Hollywood Riviera" Problem

Locals know that the "Hollywood Riviera" is technically Torrance, but feels like Redondo. Google gets confused by this.

By using video descriptions to clarify your location (e.g., "Located in the Hollywood Riviera, serving Torrance and Redondo Beach"), you bridge the gap between local slang and postal reality. You help the robot understand the neighborhood.

Up Next in Part 3: Your address is fixed. The robot knows where you are. But now, people are talking to their phones. "Does mentioning 'The Pier' help with Voice Search?" In the next post, we discuss the "Voice Search Hack" and how to rank when people ask Siri for recommendations.

Get Your Digital Footprint Audit at Voxel
Stop sending customers to the wrong address.