The Un-Salesy Way to Sell: Marketing Your Product Through Video Podcasts
You’re a small business owner in the South Bay. You’ve got a fantastic product or service you're passionate about. But the marketing part? That feels like an expensive, time-consuming second job that pulls you away from what you actually do best.
We get it. Traditional marketing, with its endless ad-spend and cold calls, is exhausting.
But what if there was a better way? At
Voxel Micro Video Labs by Donn Allan Experience,right here in San Pedro, we help local business owners turn their natural expertise into their most powerful, profitable marketing engine: the video podcast.
How do products get marketed using a video podcast?
Not by flashing a big banner ad. It works by mastering one simple, ancient human concept: Trust.
Ditch the Pitch: The "Position Over Promotion" Strategy
The secret to product marketing through a video podcast is shifting your focus from selling a product to solving a problem and building an authority.
When you give your expertise away for free, you build an audience that knows, likes, and trusts you. Then, when you finally do mention your product, it’s not a pitch—it’s a helpful recommendation from the expert they've come to rely on.
Your New "Un-Salesy" Sales Funnel
Here’s how it works in practice:
1.
Top of Funnel (Awareness):The Insight
You don’t talk about your product; you talk about your customer’s deepest pain point.
Example: If you sell accounting software, you don't talk about the software. You do an episode titled, "3 Sneaky Tax Mistakes Most South Bay Businesses Make."
2.
Middle of Funnel (Trust):The Authority
You consistently provide valuable, actionable solutions to that problem. Your audience spends 20 minutes with you, learning how to avoid those tax mistakes. They hear your voice and see your genuine expressions. This builds deep trust that no ad can buy.
3.
Bottom of Funnel (Conversion):The Logical Next Step
Only once the trust is built does your product become the obvious solution.
Example: At the end of the episode, your call-to-action is: "If you want a simplified system that handles all of this automatically, we built [Your Product Name] for you. Check the link in the description."
Your product becomes the logical next step for a pre-qualified, pre-sold lead.
This focus on positioning is the core concept of modern marketing. You can see a great discussion on this in the video, The Marketing Expert: Sell Anything with this Trick, which breaks down exactly how to position your product as the solution.
Your Simple 3-Step Process (Made for Non-Marketers)
You don't need to be a marketing guru. You just need to be the expert you already are. Our process at Voxel Micro is designed to minimize your time and maximize the quality.
Step 1: The "Brain Dump" (Your Expertise)
Your Role: Spend 30 minutes with our team identifying the 3-5 biggest questions your customers ask you every week.
Our Role: We turn those questions into catchy episode titles and a simple bullet-point outline.
The Outcome: High-value topics that directly attract people searching for solutions (great for local SEO).
Step 2: The Studio Session (Our Production)
Your Role: You show up to our San Pedro studio, sit down, and simply talk through your outline (no script needed!). You focus on being you.
Our Role: We handle the 4K cameras, the pristine SM7B mic audio, the professional lighting, and the recording engineer.
The Outcome: An authentic connection. The high-quality production signals to viewers that your brand is professional and trustworthy.
Step 3: The Content Engine (Your Marketing)
Your Role: You relax and go back to running your business.
Our Role: We edit the full episode, cut out your "ums" and "ahs," and create 5-10 short, captioned clips for TikTok/Reels. We also provide show notes and a transcript.
The Outcome: Maximum distribution. One hour of recording fuels weeks of content across multiple platforms, increasing your reach without any extra work.
Why This Works (And Saves You Time)Time Efficiency:
Record an entire month's worth of marketing in a single session.
Trust on Autopilot:
Shorten your sales cycle by building authority 24/7, even while you sleep.
SEO Advantage:
The full video, transcript, and optimized clips give you a massive search advantage in the South Bay over businesses that only rely on text.
Ready to Sell By Not Selling?
Stop chasing customers with costly, interruptive ads. Start building a high-trust audience that seeks you out.
Book a 15-minute tour of our San Pedro studio today, and let's map out your first "un-salesy" episode.