The CRE Authority Blueprint (Part 8) - Brokerage Brand: Recruiting Top Talent by Showing Off Your Media Empire

Executive Summary

  • The Pain: You have too many leads and not enough time. You try to hire junior agents, but they leave for "Cooler" brokerages in LA.
  • The Shift: Don't recruit with "Splits." Recruit with "Status." Talent follows the leader with the loudest voice.
  • The Voxel Win: Offer your team access to the Voxel Studio as a perk. It is a "Signing Bonus" that costs you nothing but builds their loyalty.

The CRE Authority Blueprint (Part 8)

The Brokerage Brand: Recruiting Top Talent by Showing Off Your Media Empire

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

The Story So Far...

We have transformed you into a Market Authority.

Now, you have a new problem: You are too busy. You have too many leads. You need a team. But how do you convince top talent to work for you instead of CBRE?

The "Free Coffee" Recruiting Trap

We see boutique brokerages in Torrance trying to recruit young agents with ping pong tables and free coffee. That doesn't work.

Young, hungry agents want one thing: A Career Fast-Track.

They look at the big firms in Downtown LA and see structure. They look at you and see... a desk. If you want to steal talent from the big guys, you have to offer something they can't.

The Question:

"Why would a top producer join my small boutique firm?"

The Voxel Answer: Because you make them famous.

The "Media Company" Pitch

Imagine interviewing a potential Junior Associate. Instead of talking about splits (boring), you say this:

"We aren't just a brokerage; we are a media company. We have a corporate membership at Voxel Micro Video Labs. If you join my team, you get 2 hours of studio time every month. We will teach you how to build your personal brand, how to film market updates, and how to become famous in the South Bay."

Their jaw will drop.

Big corporate firms are terrified of agents having personal brands. They suppress them. You empower them.

The "Team Podcast" Strategy

Use your Voxel sessions to highlight your team. Bring your Junior Agent onto your show. Interview them about a deal they are working on.

Why this works:

  • Validation: It makes the junior agent feel important and valued (Retention).
  • Proof: It shows prospective hires, "Look, I put my people on stage."
  • Leverage: When that agent shares the video, you reach their network.

Jennifer (The Therapist) notes that employees stay where they feel they are growing. Giving them access to a broadcast studio is the ultimate growth signal.

The "San Pedro" Advantage

You can also use location to recruit. Many agents live in the South Bay but commute to West LA or DTLA because they think that’s where the "action" is.

Show them your Voxel videos. Show them that the "Action" is happening right here in San Pedro. Show them they can build a massive career without sitting on the 405 for two hours a day.

You are selling a Lifestyle along with a career.

Up Next in Episode 9: You built the team. You have the deal flow. Now, you want stability. Commissions are great, but they are lumpy. How do you get paid every month, guaranteed? In the next post, we discuss "The Asset Management Play" and how to move from Transactional to Retainer relationships.

Build an Army, Not Just a Business.

The best brokers don't just close deals; they multiply themselves. Use the studio to attract the talent that will build your empire.

BRING YOUR TEAM TO VOXEL

Recruit the best.