The CRE Authority Blueprint (Part 9) - Asset Management Play: Escaping the "Feast or Famine" Cycle

Executive Summary

  • The Pain: The "Commission Rollercoaster." You make $100k one month and $0 for the next three. It’s stressful.
  • The Shift: Move from "Transaction Broker" (Sales) to "Strategic Advisor" (Retainer).
  • The Voxel Win: Use monthly video reports to justify a monthly advisory fee, proving you are watching their portfolio like a hawk.

The CRE Authority Blueprint (Part 9)

The Asset Management Play: Escaping the "Feast or Famine" Cycle

By Edwin Duterte & Jennifer Wolfe
Founders of The Donn Allan Experience

The Story So Far...

We have rebuilt every aspect of your brokerage.

But there is one problem left. The money is "lumpy." You close a huge deal in Torrance and feel like a king. Then escrow falls through on the next one, and you feel like a pauper. Today, in Part 9, we fix your cash flow.

The January 1st Panic

Every broker knows the feeling of waking up on January 1st. Your GCI (Gross Commission Income) meter resets to $0. It doesn't matter that you made $500k last year. You are unemployed until you close the next deal.

This anxiety kills your quality of life. It makes you desperate. It makes you take bad listings.

The smartest brokers in the South Bay are evolving. They aren't just selling buildings; they are managing portfolios. They are moving from Commission to Retainer.

The Strategy Question:

"How do I get paid when I'm NOT selling a building?"

The Voxel Answer: By selling "Insight as a Service."

The "Virtual Asset Manager"

You have clients who own $10M or $20M worth of real estate in San Pedro and Carson. They don't want to sell right now. So you ignore them.

Big mistake.

They are worried about their assets. They are worried about the new "Mansion Tax." They are worried about insurance rates in fire zones. They are worried about vacancies.

The Pitch: Offer them an "Annual Advisory Package." For a monthly fee (or a retainer), you provide quarterly, deep-dive video analysis of their specific portfolio.

The Execution: The Quarterly Video Report

Come to Voxel Micro Video Labs once a quarter. Bring the rent rolls and P&Ls of your top 5 clients.

Record a personalized, 10-minute video for each client. (We can help you batch this in one hour).

"Hey John, I was looking at your industrial building on Western Ave. I noticed your lease with Tenant X expires in 18 months. Market rents in Torrance have jumped 15% since you signed that lease. Here is my strategy for either renewing them early or repositioning the asset to capture that upside."

Why this is valuable:

  • You aren't selling; you are advising.
  • You are proactively increasing their Net Operating Income (NOI).
  • You are justifying your existence between transactions.

The "Keeper of the Vision"

Jennifer (The Therapist) notes that wealthy people fear "blind spots." They are afraid they are missing something that will cost them money.

When you send a high-production video from the Voxel studio—with charts showing market trends overlaying their building—you become their eyes and ears. You become the Keeper of the Vision.

They will happily pay a retainer for that peace of mind. And when they do decide to sell? They won't interview three brokers. They will just tell you to handle it.

Stabilize Your Life

Imagine starting the year knowing your overhead is covered by advisory fees. The commissions become pure profit. The stress vanishes. You become a better broker because you aren't desperate.

Up Next in Episode 10 (The Series Finale): You have built a machine. You have leads, a team, and stable income. But eventually, you will want to stop working. "How do I sell a brokerage that is built on my face?" In the final post, we discuss "The Legacy Broker" and how to build an exit strategy.

Stop Being a Hunter. Be a Farmer.

Hunters starve when the game is scarce. Farmers eat all year round. Use video to tend your fields.

START YOUR ADVISORY SERIES AT VOXEL

Get paid for what you know, not just what you sell.